Burberry ranks high among the long list of British brands that have delivered impeccable collections of fashion items and accessories for a long time. The brand leverages its longevity to provide its customers with a fusion of classic and contemporary styles with a functional appeal. This feature resonates through its men’s and women’s wear and accessories.
However, a closer look at Burberry reveals a subtle yet intriguing difference that fashion enthusiasts and potential buyers must understand. This difference is the coexistence of Burberry and Burberrys of London signs on the brand’s fashion product. While this nuanced difference might seem inconsequential initially, understanding it allows you to avoid counterfeits and realize a fascinating aspect of the brand’s long history.
Hence, this post discusses the difference between Burberry and Burberrys of London found on items belonging to the brand. To paint a good picture to reveal this difference, we must give a brief account of the brand’s history. This would serve as a foundation for understanding what has become apparent to many buyers.
The History Behind Burberry and Its Brand Image
Burberry is one of the oldest British fashion houses that has indelibly impacted the fashion industry worldwide. Through its commitment to excellent craftsmanship and the creation of functional luxury items, it has distinguished itself among other fashion houses. This, unsurprisingly, has increased its appeal to many fashion enthusiasts and customers.
The brand’s history began with the founder, Thomas Burberry, who started in 1856 in a small British town called Basingstoke. His ingenuity to create an efficient yet stylish waterproof fabric gave him a start that eventually positioned him for greatness in the industry. At a time when waterproof fabrics were heavy and uncomfortable, Thomas Burberry invented one that was lightweight, breathable, and stylish.
This innovation came as a remarkable solution to Britain’s harsh weather. As the brand’s popularity increased and the adoption of the lightweight trench coat rose, the brand adopted the brand name Burberry. By 1901, the brand had adopted the equestrian knight logo, which quickly became their visual identifier.
In no time, Burberry became the destination for top-quality outdoor wear, since the brand’s trajectory in the industry has featured a positioning for luxury and functionality. While they now have a production line that includes collections of fashion items and accessories, the creation of the trench coat marks the brand’s introduction into the industry.
The Difference Between Burberry and Burberrys of London
You must understand that consistency is a significant factor in differentiating a luxury brand from a regular one. The factor extends to many aspects of the brand’s existence, from the quality of the product to craftsmanship and brand image. The brand image takes a reasonable percentage in determining consistency because evaluating it is the easiest way to identify a fake from a counterfeit.
It provides half the answers to your questions about authenticity. This is why the realization that Burberry and Burberrys of London appear as logos on Burberry’s products confuses customers and fashion enthusiasts alike. The question that comes to mind is how can you determine a product you spent a lot on is authentic when another person who spent a similar amount has a different logo to yours on their item?
The answer to that question regarding Burberry is simple. The difference is that Burberry and Burberrys of London are the same. While that may sound a little confusing, there’s an explanation that resolves the confusion and provides you with the information you need about the subject matter.
In the brand’s early days, Burberry identified itself using ‘Burberry’ as its brand name/logo. After a while, the brand name changed to Burberrys of London. This change lasted only a few years before the brand changed its name back to Burberry. Many resources claim that the change was motivated by marketing reasons.
This implies for customers and fashion enthusiasts that stumbling upon an item with Burberrys of London means you have a classic item. This antique gem can be priceless when many classics are rare to find or buy. It would help if you didn’t dismiss it as counterfeit because it doesn’t carry the current Burberry brand logo.
However, that’s not an excuse for you to let all your guard down. It will be beneficial for you to still observe a remarkable degree of scrutiny before paying for an item with Burberrys of London as its logo. Sometimes, you could be holding the counterfeit. But if you’re too invested in the thought that what you have is a classic item, you may pay more for less in terms of product quality and authenticity.
While this raises more confusion and questions on differentiating between a fake Burberry and an original, rest assured we are here to help. We will provide important information about your purchase whenever you buy a Burberry product.
The image is that there is Burberry London inside Burberry!
I agree. Burberry London is a top-of-the-line line that is extremely popular.
Things to Do to Identify a Fake Burberry Fashion Item
The fact that a Burberry item with either Burberrys of London or Burberry can both be authentic products gives counterfeiters leverage to sell fake items. Based on this possibility, you must be able to differentiate between a fake and a real one to avoid paying a high sum for a fake. To help you make the right choice, below are crucial things you must do:
1. Examine the Item’s Stitching
There’s so much to discover when one examines the details of a fashion item. You either realize the excellent craftsmanship that produced the product or otherwise. In the case of identifying a fake Burberry fashion item, you must observe the details around the item, starting with the stitching.
For example, if you look closely enough, a fake Burberry bag will have uneven stitching. Burberry is a world-class fashion house that prides itself on consistently creating products that embrace excellent craftsmanship. In the case of a bag, every bag is produced with the utmost attention paid to the tiniest detail. So, it’ll be unlikely for an original bag to have uneven stitching.
On the other hand, it’s a notable feature of fakes. It would help if you examined the stitching before purchasing. An original would have straight stitching without crooked lines and consistent spacing between the stitches, among other essential things.
2. Evaluate the Brand Label or Metal Plaque
In the case of a bag, you’ll have a leather label or metal plaque inside or at the surface. You must evaluate the one you see to determine whether it is fake or real. What to look for still centers around excellent craftsmanship – a key ingredient Burberry uses to make its products.
The logo should be readable with sharp lettering and clean fonts. Anything short of this is a red flag. Other crucial details people often need to pay more attention to include mismatching metal colors and poor engravings. If your item exhibits these features, you shouldn’t buy it.
3. Examine the Burberry Font
The Burberry logo is crafted from a unique font style that adds to its allure on any of their items. The logo is usually an expanded version of the Bodoni font that conveys the brand’s high quality and luxury features. Once you become familiar with this font, it helps you examine the font you see on whatever product you want to buy.
Other details to observe are the letterings. For example, the Rs have slightly tall tails. The U is wider than the regular U; the Y’s left arm is wider than the right arm. The lower bowl of the B is larger than the upper bowl. Finally, the E is not noticeable but has a base extending beyond the top’s length.
4. Check the Haymarket Check Pattern and Equestrian Knight Image
Burberry is popularly known for its classic check pattern that’s available in clothes and bags. Using the bag as an example, you must check the Haymarket Check Pattern and Equestrian Knight Image. The original version would have the knight insignia faded and placed right on the intersection of the red lines.
This is a notable pattern from the brand, and any departure from it, no matter how little, screams fake. So, you must check for the presence of the equestrian knight logo and its placement on the check pattern. This would also help you identify and differentiate a fake from the original.
5. Check for and Authenticate the Care Booklet Logo
Packaging is a crucial part of presenting luxury products to their buyers. In addition to the wrapping, every item has a care booklet inside its packaging. You should check for this booklet, its placement, and printing. Usually, the originals have the placements at the center and have sharp and clear printing.
The slightest difference to this gives you an idea about the product you have in hand. Once you’ve checked for that, consider exploring the third suggestion in this post on the font style and sizing. Doing this will help you avoid buying a fake item.
6. Pay Attention to Hardwares
Burberry also distinguishes itself from regular brands or fake products in the quality of production materials. Using the bag example, the brand uses solid metal to produce hardware for their bags. The hardware never flakes or chips, so if a seller tells you an item is chipped because it’s been in store for a while, that’s a lie.
So, you must meticulously pay attention to the hardware on the bag. All engraved knight logos on the bag must exhibit an excellent placement that makes it easily identifiable. Don’t let anyone sell anything less to you for more.
7. Look At the Zippers
Another detail people often neglect is the quality and type of zipper on bags. Burberry uses Riri brand YKK zippers for all its bags. This high-quality zipper allows users to open their Burberry bags easily and swiftly. The bag carries the Riri logo, and it always syncs with the color of the bag’s hardware or its embossed tag. So, if you have gold or silver hardware, expect the YKK zipper to be the same color.
How Do You Avoid Buying Fake Burberry Products
There are two proven ways to avoid buying fake Burberry products. The first way is to observe how to identify one, as outlined and explained above. The suggestions have proven effective numerous times, so you must observe them at purchase.
The second way to avoid buying fake products is to buy at official Burberry stores. The chances you will buy a fake product at an official brand store are almost nonexistent. So, instead of subjecting yourself to the possibility of purchasing fakes from someone, go to the store instead. When you do this, the result is you get an authentic product that’s worth the price you pay.
What are the Most Iconic Burberry Designs
Burberry has established itself as a remarkable force of reckoning in the fashion industry worldwide. This results from excellent designs that have become a staple for the brand’s customers. Some of these designs include the following:
Tielocken
While the trench coat is Burberry’s signature item and design, the Tielocken design was its predecessor. It was patented in 1912 but has remained a remarkable fashion item that has some of its features in the more popular trench coat.
The Burberry Trench Coat
Thomas Burberry invented the trench coat a few years after the Tielocken was patented. Before it became a luxury fashion item, Thomas Burberry designed the trench coat for utmost functionality for WW1 soldiers. A close evaluation will show that the coat has a gun flap, D-rings for grenades, and epaulets for suspending carryable military equipment. Fortunately, the coat didn’t die with the war as the design turned out to be timeless and highly sought after the war till the present.
The Burberry Check
The Burberry check is another iconic piece from the brand that has become a staple. The check was initially a rainwear, but the design has extended to other items from the brand, becoming recognized worldwide.
Should You Buy Second-Hand Burberry Products
If you’re an admirer of the Burberry brand but can’t afford the prices of new products, you have a viable option in second-hand items. While they aren’t cheap, they come at a lower price than the new ones. Some designs are only available as classics, and you can only get them second-hand. So, consider exploring this option while looking for a Burberry product.
However, you must ensure you get an authentic product even though it’s second-hand. You can do this by observing our suggested tips to identify fake products. You can also visit specialty stores to find these products.
In Conclusion
Burberry and Burberrys of London are the same logos the brand has used over time. So, when you see them, you shouldn’t dismiss the difference as counterfeits. However, ensure whatever product with any of the two logos is authentic using the tips we suggested as evaluation materials.
